Personality begins where comparison ends
Since the founding of SONGWON in 1965, we have always been committed to adding value – value for our customers, value for our people, value for society and value for future generations. SONGWON’s symbol was built on this.
The interconnected ring formation symbolizes unity, our links to customers and the power of working together to create innovative solutions that enhance human life. It also highlights the connected, multi-disciplinary nature of our organization, as well as SONGWON’s team of global talents with multiple perspectives driven by an entrepreneurial spirit and inspired by a common goal. Symbolizing a promising and prosperous life, the ellipse indicates a sense of movement, our expansion and SONGWON’s continual pursuit of success and excellence in research and development.
The color blue is associated with integrity, stability and strength and we feel it truly captures the essence of our company. Traditionally, it has also become a key color for the fields of science, technology and engineering. The symbol’s shape is similar to a chemical structure and some people even say it looks like a pine tree from above. However, for everyone at SONGWON it represents everything we value, what we stand for and who we are.