Diamond Vogel
We
embrace
our
past,
and
it
shapes
our
future.
We
are
as
mindful
of
our
inception
as
we
are
of
our
innovations.
Here's
why.
Our
founder,
Andrew
Vogel,
a
colorful
but
stubborn
Dutch
immigrant,
decided
that
the
only
paint
good
enough
for
the
barns
and
homes
in
the
varied
and
often
harsh
midwest
climate
was
paint
he
perfected
himself.
So,
from
a
modest
"workshop
laboratory"
in
Orange
City,
lowa,
a
paint
company
was
born.
Diamond
Vogel's
story
begins
in
Friesland,
Holland,
where
Andrew
worked
in
his
father's
paint
shop
applying
finishes
to
the
homes
and
carriages
of
Dutch
farmers.
In
1913,
the
family
immigrated
to
America.
Andrew
settled
in
northwest
lowa
and
soon
discovered
that
American
paints
did
not
measure
up
to
his
family's
strict
standards
of
appearance
and
performance.
In
1926,
with
two
small
grinding
machines,
each
capable
of
making
five
gallons
of
paint,
Andrew
launched
Vogel
Paint
and
Wax
Company.
Following
WWII,
Andrew's
sons,
the
second
generation
of
Vogels,
carried
on
Andrew's
commitment
to
superior
coatings.
The
company
grew
by
supplying
coatings
to
the
expanding
"short
line"
agricultural
equipment
industry.
The
company
was
also
active
in
producing
traffic
paint,
government
coatings
and
architectural
finishes.
The
third
generation
grew
up
in
the
company
and
started
on
the
front
lines,
clerking
stores,
cleaning
vats,
making
paint,
calling
on
customers.
This
breadth
of
experiences
has
given
them
an
appreciation
and
passion
for
the
paint
business.
Today,
they
have
taken the
reins
and
lead
with
dedication,
experience
and
forward
thinking
resolve.
Through
its
history,
Vogel
Paint
has
grown
both
organically
and
through
acquisition.
In
1967
Vogel
Paint
bought
the
Diamond
Products
Manufacturing
company
of
Marshalltown,
lowa
and
in
the
early
70's
the
company
started
to
do
business
as
Diamond
Vogel
Paints®
to
capitalize
on
the
strong
brand
recognition
of
each
company.
Other
key
acquisitions
have
expanded
the
company
both
in
technology
and
geographic
reach.
Three
generations,
seven
manufacturing
facilities,
70
service
centers
and
millions
of
gallon
paint
later,
we're
still
as
stubborn
as
Andrew.
We
still
insist
on
perfecting
our
own
formulas,
producing
and
distributing
our
own
products
and
servicing
our
customers
with
the
kind
of
passion
and
commitment
worthy
of
Andrew's
name.